I’ve been the whole creative department. It’s good training.
I've spent years as the in-house creative for marketing teams at LinkedIn, Coupa, and VMware, which means I can take a brief from strategy to finished asset without a handoff in between.
How I work.
I move fast because I use AI where it genuinely helps — exploring concepts, generating variants, roughing out cuts, cleaning up footage, scratch voiceover for timing. I keep my hands on the parts that decide whether the work is any good: the brand logic, the typography, the edit, the final craft. The tools got faster. The judgment call about what's worth making didn't change.